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MEDIA TRAINING

When you and your team face-off against a potentially-hostile press corps, the favorable public image you've worked hard to build is in the balance. A positive performance can reinforce the strength and integrity of your brand while a poor effort can lead to permanent damage. 

Our professionals regularly conduct group and one-on-one training to help people like you speak more clearly, respond more effectively to questions, and maintain the message discipline that is crucial to defending and enhancing your image. 

Firm founder Mark Weaver has been a media spokesman in several high-profile national media environments. Hundreds of television and radio programs and every national newspaper in America have interviewed Mr. Weaver. He has appeared on 60 Minutes, Nightline, ABC News, CBS Evening News, NBC Nightly News, MSNBC, CNN, FOX News, National Public Radio, BBC, USA Today, Newsweek, Time, New York Times, Washington Post, Los Angeles Times, Christian Science Monitor, Associated Press, United Press International, and Reuters. He has also published several columns in major newspapers. 

Our staff has the experience and expertise to help you.  In fact, we have good enough relations with media outlets that our training will often include a reporter sharing the inside scope.

Using this experience, we develop talking points and practice exercises to help you learn how to respond to the very different environments of television, radio, print, and new media. We often videotape practice sessions to allow for careful review and constructive criticism. 

Here's an outline of one possible immersive media training curriculum.  We believe strongly in a hands-on training model that provides opportunities for people to practice what they learn.

I. Interactive classroom training - What makes something newsworthy, communicating with the various forms of media.  

II. Scenario A - Your company has a new product to share; write a press release announcing it's release

III. Interactive classroom training - Preparing for a press conference, why body language counts, creating the soundbite

IV. Scenario B - Host a press conference featuring TV, radio and news reporters

V. Interactive classroom training - responding to crisis

VI. Scenario C - Tabletop crisis exercise: pick a spokesperson, prepare background materials and host a press conference

We also cover important information about how new technologies impact media relations, in fact we are early adopters of new technology and digital tools for just that reason.  For instance, recording quotes on your phone and emailing them to radio stations along with your press release exponentially increase the likelihood that you'll get coverage.

We've trained executive leadership teams, communications departments and staff members one-on-one in half day, full day or multi-day sessions to fit the needs and goals of the individual organization.

After our training you should feel comfortable speaking in front of a camera, feel comfortable giving a soundbite, understand how to handle hostile encounters or "gotcha" interviews, know how to treat each medium differently, and have a plan for proactive rather than reactive media relations.

Are you ready to ready to learn the secrets of how to answer the most difficult media questions?

 

SPEECH COACHING

Giving a good speech starts with good preparation.  That means weaving together a message in an interesting way, rather than simply restating your bio and message points.  it means getting comfortable with the material.  And it means practicing with a large font script and speech box for easy delivery.

Our team has experience working with elected officials and executives at every level to mold their story and practice their delivery.  Whether it's a one-off speech or helping to establish comfort for regular speaking engagements, we have the experience to help.

Here are just a few of the occasions we've helped people prepare for:

  • An elected official giving a eulogy at a funeral
  • A school superintendent giving the school board and community an annual report
  • A candidate giving a stump speech
  • A business executive giving a televised industry speech
  • A comedic roast
  • A youtube video promoting a product release
  • A non-profit executive making a fundraising pitch
  • An after dinner speech for a local Lions Club or Rotary

Are you ready to give the speech of your life?