Is your agency ready to deal with the next media storm? 

Train your personnel to be prepared for anything the media throws at them.

Media scrutiny faced by today’s law enforcement officers is at an all-time high. With social media, cell phones, body cameras, and a 24-hour news cycle, a late-night arrest of a violent suspect can become a viral, national news story that paints your department as the villain and ruins your agency’s reputation for years.

My name is Mark Weaver and I have been training law enforcement and government officials on how to deal with the media for over three decades. I’ve been fortunate to work with the Ohio FOP, the Ohio Association of Chiefs of Police, and the Grand Lodge of the Fraternal Order of Police providing media advice, public records training, and much more. I’m often the first media expert called for officer involved shootings, legal issues, and other crises for law enforcement around the county.

For several years, police chiefs and sheriffs who call me for advice dealing with aggressive reporters and ambush interviews have asked me to put on a media training for their public information officers (PIOs) who interact with the media on behalf of their agency. I’m happy to announce that this 2-day training exclusively for Ohio law enforcement will be just that.  Here’s what you can expect:

  • Learn the 6 vital skills every law enforcement PIO should master: Can you craft the right message in the middle of a crisis? How do break bad news to the media and still come out ahead? Learn and practice these skills and more during this training.
  • Interactive, entertaining, and useful exercises: This isn’t some boring training that you’ll sleep through or end up playing Bejeweled on your phone to pass the time. This training will put you through television, radio, and newspaper interviews. We even bring an actual reporter to interview you and simulate real-world conditions.

  • Individualized coaching on media interviews and techniques: Our experienced team will explain how to use power words in short soundbites when talking to the media. You’ll get the chance to put those skills to the test and we’ll provide you with tips and feedback to make you better.

  • Understand how Facebook, Twitter, and Body Cameras are changing the media: Today, almost every person you’ll encounter has a TV news camera in their pocket and the ability to broadcast it to a billion people in the touch of a button. Learn how to use social media and technology to your benefit and avoid becoming a viral media story.

Our hands-on program includes videotaped live exercises where you will be questioned by a reporter and a simulated press conference with immediate instructor feedback.

Below are some candid photos from just a few of the training sessions we've led this year. Click to zoom in.


Evaluations from training participants

Don't take our word for it - click to read some evaluations from those who have attended previous training:

August 20 & 21, 2018
8 a.m. to 4:00 p.m.

$300 per person
($200 per person if two or more attend from same agency)

Delaware Area Career Center South Campus - 4565 Columbus Pike Delaware, OH 43015

Breakfast, snacks, and lunch are provided. Dinner on your own. An overnight hotel near the training is available for an additional $90.

PIO training - Two Days
Number of attendees:
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