PIO Academy: Responding to Hostile Media Interviews

Are you prepared for your next media encounter - scheduled or unscheduled?

In an ideal world, every news media interview would be scheduled -- with plenty of time for preparation. But what about the times when there's no time to prepare or when the questions are much more hostile than you expected?

Our PIO Academy - Responding to Hostile Media Interviews will cover:

· How to control the narrative

· How to speak effectively and stay on message in a hostile environment

· Advanced techniques for ambush interviews, including bridging and avoiding negative narratives

· How to distinguish between green, yellow, and red light messaging

· How to practically prepare for the unexpected

· Learn the difference between how to deal with hostile print interviews and hostile TV interviews

· Learn from current and former journalists

This training will be hands-on. You'll practice and perform the techniques learned in real-time, with current and former news reporters on the schene to interview and give their perspective. All attendees will come away with practical tactics to use during difficult news media encounters.

This training will allow you to represent your department or agency well through calm, clear, and concise interview techniques, even in the most difficult situations that law enforcement professionals face, such as an officer-involved shooting.

The training will be led by Mark Weaver, who has trained thousands of police leaders across the nation on police-media relations. He’ll be joined by Matt Dole, Ryan Stubenrauch, and Jamieson Gordon. Each instructor has experience communicating effectively to the media on difficult issues.

Training photos

Below are some candid photos from just a few of the training sessions we've led this year. Click to zoom in.


Evaluations from training participants

Don't take our word for it - click to read some evaluations from those who have attended previous training:

News media interviews could occur at any time. Do you know how to respond? Join in this valuable training to be prepared for your next media encounter.

October 21, 2019

October 22, 2019

$475 per person for two day training
$375 a person for two or more participants

Hilliard Safety Services Building
5171 Northwest Pkwy
Hilliard, OH  43026

We have made arrangements with Hampton Inn & Suites Columbus Hilliard hotel, which has a block of rooms available at $96 per night, plus tax. Each participant is responsible for making their own reservations at this, or any other hotel to attend these training sessions.

Hampton Inn & Suites Columbus Hilliard 
3950 Lyman Drive, Hilliard, Ohio, 43026


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